Photo by Christina Spinnen on Unsplash
Since the first Bird e-scooters hit the streets in Santa Monica in the fall of 2017, e-scooters and other forms of micromobility have thrived and cities have encountered lots of attention, both positive and negative, that comes with them. Ranging from complaints about sidewalk clutter to anecdotes about injuries for both scooter riders and other sidewalk users, there are plenty of points of contention for the media and individual residents to focus on. At Ride Report, we know that this type of attention is not welcome and oftentimes not representative of the larger program, so we recommend several strategies to manage and address negative public perception.